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Ken Kocienda
{"id":1635749167193,"title":"Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs","handle":"creative-selection-inside-apples-design-process-during-the-golden-age-of-steve-jobs","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eHundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board.\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eCreative Selection\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003erecounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era―the Golden Age of Apple.\u003c\/p\u003e\n\u003cp\u003eKen Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.\u003c\/p\u003e\n\u003cp\u003eKocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation―inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy―and uses these as a lens through which to understand productive work culture.\u003c\/p\u003e\n\u003cp\u003eAn insider's tale of creativity and innovation at Apple,\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eCreative Selection\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eshows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.\u003c\/p\u003e","published_at":"2018-10-04T20:22:43-07:00","created_at":"2018-10-04T20:30:35-07:00","vendor":"Ken Kocienda","type":"Book","tags":["Business","Computers","Technology"],"price":2899,"price_min":2899,"price_max":2899,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":14888996241497,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs","public_title":null,"options":["Default Title"],"price":2899,"weight":499,"compare_at_price":null,"inventory_management":null,"barcode":"978-1250194466","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.nextlevelbooks.co\/cdn\/shop\/products\/41_ncOv1ekL._SX327_BO1_204_203_200.jpg?v=1538710237"],"featured_image":"\/\/www.nextlevelbooks.co\/cdn\/shop\/products\/41_ncOv1ekL._SX327_BO1_204_203_200.jpg?v=1538710237","options":["Title"],"media":[{"alt":null,"id":1183249694809,"position":1,"preview_image":{"aspect_ratio":0.659,"height":499,"width":329,"src":"\/\/www.nextlevelbooks.co\/cdn\/shop\/products\/41_ncOv1ekL._SX327_BO1_204_203_200.jpg?v=1538710237"},"aspect_ratio":0.659,"height":499,"media_type":"image","src":"\/\/www.nextlevelbooks.co\/cdn\/shop\/products\/41_ncOv1ekL._SX327_BO1_204_203_200.jpg?v=1538710237","width":329}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eHundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board.\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eCreative Selection\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003erecounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era―the Golden Age of Apple.\u003c\/p\u003e\n\u003cp\u003eKen Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.\u003c\/p\u003e\n\u003cp\u003eKocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation―inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy―and uses these as a lens through which to understand productive work culture.\u003c\/p\u003e\n\u003cp\u003eAn insider's tale of creativity and innovation at Apple,\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eCreative Selection\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eshows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.\u003c\/p\u003e"}
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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
$28.99
Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but...